One of the fashion world’s most recognizable faces, Diane Pernet began her career as a fashion designer and photographer in New York before relocating to Paris in the early 90s, where she became a journalist, critic (Elle.com, Vogueparis.com) and film-maker. Pernet is part of several pioneering online media, working as editor-in-chief and consultant for Iqons, biggest social networking site for fashion and her own internationally renowned fashion blog www.ashadedviewonfashion.com, which she launched in 2005. In 2008, her blog was featured in an exhibition and panel at the Metropolitan Museum of Art’s Costume Institute in New York as part of its series “Blog.Mode: Addressing Fashion”. She is also the co-editor-in-chief of ZOO Magazine.

Pernet is a regular curator of fashion and photography festivals as well as a talent scout for the annual Festival d’Hyeres in France, and for the White Club, a fashion business support network in Italy. In 2006, she co-founded the traveling film festival “You Wear It Well” with Dino Dinco which has been screened at prestigious institutions worldwide such as the Guggenheim Bilbao (Spain), the Flanders Fashion Institute/MoMu d’Anvers (Belgium), la Biennale d’Arnhem (Holland), le Mudac (Switzerland), UnHollywood Film Festival (New York), le Festival International de Mode et de Photographie de Hyères, etc.

Pernet has also been captured on the other side of the camera, through cameo appearances in Robert Altman’s film, Pret-a-Porter and in Roman Polanski’s The Ninth Gate.