Premiere
26, 27 & 28 September 2008
Jeu de Paume – Concorde, Paris
International style icon Diane Pernet presents «A Shaded View on Fashion Film», Paris’s first annual fashion film festival.
Hosted by the Jeu de Paume, in collaboration with Standard Magazine, the festival is then set to travel around the world (see upcoming screenings).
ASVOFF has already traveled to :
Guggenheim Museum Bilbao (as part of the ZINEBI 50th edition)
Seoul Fashion Week
Riga Moments.
«A Shaded View on Fashion Film» (ASVOFF) pioneers the appreciation of fashion, style and beauty through the moving image at a time when the industry is still dominated by static photography. «ASVOFF» was spun off from «You Wear It Well», an itinerant program of short-films and videos produced by designers, photographers, stylists and creators in the fashion world.
ASVOFF is a 90-minute short film selection curated by Diane Pernet, including documentaries as well as features. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.
The selection was submitted to a jury of esteemed professionals from the worlds of the arts, cinema, fashion and media. The public also has an opportunity to cast its vote for a separate prize at each screening.
Magali Aubert
She founded Standard magazine in 2003. Her role as Editor-in-Chief of the magazine makes every artistic field her forte.
Laurent Goumarre
Producer of the Radio-show Minuit Dix and Cultural Editor for Têtu Magazine.
Danièle Hibon
Director of the Cinema Department of Le Jeu de Paume. Previously supervised Le Bureau d’Accompagnement de l’Avance sur Recettes at the Centre National de la Cinématographie. Since 1995 she has been organizing cinematic workshops for art-school students.
Hélène Segol
Music video producer at Wanda, one of the top ad & music video production companies in the world.
Eric Tong Cuong
Co-founder of advertising mega-agency BETC, co-founder of enduring music label Naïve, Eric is now running his latest adventure — the pluridisciplinary advertising agency La Chose.
