Launched in 2005, «A Shaded View On Fashion» (ASVOF) is among the most highly regarded fashion blogs on the internet and attracts a minimum of 6,000 viewers daily. At a time when designers increasingly pay bloggers as much attention as fashion magazines , Diane Pernet keeps her shades on fashion’s finest while they take off their shades to check out her latest posts. The dark, atmospheric pages of ASVOF keep industry insiders and fashion junkies informed of the hottest young talent (who she spots long before the masses) and the biggest established names, providing exclusive pictures, news and the quotes only she can gain access to. Her twelve international contributors mean the ASVOF viewer is likely to find a recent, original fashion bulletin from a city near them. In three years, the site has become an invaluable archive for art, fashion, lifestyle and travel professionals.

With a lifetime of international industry experience, Pernet is as well connected as the world’s most influential luxury lifestyle editors, with the added benefits of flexibility and speedy information turnover that only a blogger can enjoy. Diane’s work mirrors her life and viewers follow her fabulous existence with envy and admiration because there is only one woman who goes where she goes and only one woman who knows all she knows and only one site that lets you experience, however briefly, what it is like to be the great «DP».

The key to ASVOF success is the genuine link the site creates between fashion and those who love and live it, free from commercial superficiality. Diane has developed strong relationships with the most important industry players and further possesses an ability to nurture young talent which will ensure the continuation and growth of ASVOF as she will always show the best of those who share their lives with her. As she parties and poses at fashion shows, exhibition openings and fabulous friends homes, fashion followers get a raven’s eye view into the world of a fashion icon, without the pretext of a thinly disguised product endorsement. Pernet’s viewers trust her integrity, and her respect for that trust means ASVOF will always be at the very heart of the fashion blogosphere.

ASVOF sponsor presence
Banners, animations and other temporary personalized creative works

ASVOFF sponsor presence
Offered advertising spaces when investments in the festival