ABOUT
NOUVEL ARTICLE N° 9
A SHADED VIEW ON FASHION FILM
FIRST FASHION FILM FESTIVAL IN PARIS
TRAVELS AROUND THE WORLD

Since its launch in 2008, ASVOFF (www.asvoff.com) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF debuts in Paris during fashion week and tours the globe with subsequent screenings at prestigious institutions and events like the Barbican, the Guggenheim and Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City and in this January at the Caixa Forum Barcelona in the Spanish city. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations are making it a must-see on both the fashion calendar and the film circuit. Genre-bending and groundbreaking, it has already brought together such illustrious names as Chris Cunningham, Róisín Murphy, Nick Knight, Erwin Olaf, Nobuyoshi Araki, Tilda Swinton, Steven Klein, Mike Figgis, Chloe Sevigny, Dita Von Teese, Max Vadukul, Bruce Weber and Ryan McGinley as well as Yves Saint Laurent, Gucci, Gareth Pugh, Sergio Rossi, Hussein Chalayan, Mr. Pearl, Rodarte, Givenchy, Yohji Yamamoto & Thom Browne.

Since its premiere in September 2008 at the Jeu de Paume National Gallery, the program of short films has travelled to museums and institutions like the
Guggenheim Bilbao,
Palazzo Morando, Milano, with Vogue Italia,
Scope Art Fair in New York,
Cinema Rise X in Tokyo,
Chelsea Arts Club in London,
Mexico City, with Trendstera,
Hyères Fashion Festival,
AltaRoma in Rome,
Kiev, with Elle Ukraine
Seoul,
Riga, with Moments,
Vienna 9 Festival,
Arnhem Biennale,
Copenhagen, with CPH DOX,
Amsterdam,
Moscow, with Russian Fashion Week,
Cluj,
and more to come...

AN EXCITING NEW CONCEPT

A Shaded View on Fashion Film (ASVOFF) shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.

ASVOFF is a festival including a film selection & competition, documentaries, features and installations.

The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.