“Beautiful fashion imagery and the people behind it” is what new online creative portal TEST promises us.

Launching September 21st, TEST “fuses new and established artists and aesthetes on a series of constantly changing image-led projects.”

Among the first projects on the site is a film for designer Richard Nicoll’ by director Kathryn Ferguson (see “BILLOW” below) and avant-garde milliner Nasir Mazhar.

It should be interesting to see who exactly is behind TEST and how this project aims to distinguish itself from SHOWstudio, the uncontested pioneer in the realm of avant-garde moving fashion imagery.

The biggest mystery remains of course the business model behind these portals...

Developing story.