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GARETH PUGH
ASVOFF 2009
RUTH HOGBEN INTERVIEW
WINNER
MONDAY 12 OCTOBER 2009


Before winning the ASVOFF 2009 Communication prize for her Gareth Pugh AW09 fashion film, director Ruth Hogben was Nick Knight’s film editing assistant for 2 years. In this short interview filmed early in the morning before the awards ceremony, Ruth tells us a bit more about the process of making the film....

Ruth Hogben Interview
HOMMAGE VS RIP-OFF
SWEET DREAMS OF GARETH PUGH
SATURDAY 12 SEPTEMBER 2009






On one side: Ruth Hogben’s groundbreaking film for Gareth Pugh, which is in the ASVOFF 2009 “Communication” section, featuring Natasha V.

On the other side, Adria Petty’s video for Beyoncé’s new single “Sweet Dreams”, featuring some Gareth Pugh outfits.

No need to say more.