ASVOF (blog) sponsor presence
Banners, animations and other temporary personalized creative works

ASVOFF (festival) sponsor presence
Offered advertising spaces with investment in the festival

Launched in 2005, «A Shaded View On Fashion» (ASVOF) is among the most highly regarded fashion blogs on the internet and attracts a minimum of 6,000 viewers daily. At a time when designers increasingly pay bloggers as much attention as fashion magazines , Diane Pernet keeps her shades on fashion’s finest while they take off their shades to check out her latest posts.

The dark, atmospheric pages of ASVOF keep industry insiders and fashion junkies informed of the hottest young talent (who she spots long before the masses) and the biggest established names, providing exclusive pictures, news and the quotes only she can gain access to.

Her many international contributors mean the ASVOF viewer is likely to find a recent, original fashion bulletin from a city near them. In four years, the site has become an invaluable archive for art, fashion, lifestyle and travel professionals.

With a lifetime of international industry experience, Pernet is as well connected as the world’s most influential luxury lifestyle editors, with the added benefits of flexibility and speedy information turnover that only a blogger can enjoy.

The key to the ASVOF success is the genuine link the site creates between fashion and those who love and live it, free from commercial superficiality. Diane has developed strong relationships with the most important industry players and further possesses an ability to nurture young talent which will ensure the continuation and growth of ASVOF as she will always show the best of those who share their lives with her.

As she travels from fashion shows to exhibition openings and fabulous friends’ homes, fashion followers get a raven’s eye view into the world of a fashion icon, without the pretext of a thinly disguised product endorsement.

Pernet’s viewers trust her integrity, and her respect for that trust means ASVOF will always be at the very heart of the fashion blogosphere.