A SHADED VIEW ON FASHION FILM launched in Paris in 2008 as a trailblazing event that has become the epicenter of an exciting new hybrid: the Fashion Film 

ASVOFF was born from the artistic need to set fashion in motion Through the magic of cinema, dynamic entrempreneurs harness the viral power of film to communicate brand messaging via a film festival with screenings, performances, VIP guests, exhibitions, conferences, parties, and coveted prizes 

ASVOFF presents more 100 short films from all over the world— selected by Diane Pernet. A myriad of genres by emerging talents, established figures, and legendary names are presented before a jury of notable personalities, and international arts-and-media icons Premiering this year in Sofia at the Nu Boyana Film Studios  and  then tours among leading museums, cultural institutions and events on the fashion and film circuits around the world. 

ASVOFF is a celebrated event hosted by a variety of institutions such as Centre Pompidou; La Gaité Lyrique; La Passage du Désir; Jeu Paume; Barbicon, London; Guggenhein, Bilbao; Art Basel Miami; MoMu; French Institute Alliance Francaise, NYC; Franz Meyer Museum, Mexico City; Montreal Festival du Nouveau Cinema; Caixaforum, Barcelona; Cinema Rise X Tokyo …

A Shaded View on Fashion Film is the world’s first showcase for “fashion film.” Having inherited much of photography’s importance as a valuable creative and commercial medium, fashion film is now an indispensable component of the fashion industry’s repertoire and audience reach. Fashion film is the fashion worlds’s answer to the music industry’s music video.