Koché X OpenMyMed in Marseille
A teaser from Kevin Elamrani for a Koché fashion show at OpenMyMed on June 19th 2018.
Founded in 1988, the Maison Mode Méditerranée (MMM) became an incubator for the international fashion sector set up in Marseille, its surrounded region and in the Mediterranean. Its mission is articulated around two transversal actions: Training and Creation, including the OpenMyMed Festival, a cultural showcase of its actions, placing Marseille on the chessboard of world fashion capitals.
Since 2010, each year the OpenMyMed Prize, open to 19 Mediterranean countries*, invites about twenty laureates, selected by an international jury of professionals lead by Christelle Kocher, and a vote by the general public, to a Fashion Booster Campus in Marseille, concentrating on the 3 fundamental needs of young fashion labels: Business, Sales and Communications.