Fendi's First Fashion Film, by Jacques de Bascher 1977

"Histoire d'Eau" was the first fashion film in history, produced in 1977 to launch the first Fendi Ready to Wear collection. Recently restored, it was presented to celebrate "The Glory of Water" exhibition in Paris. The original film, directed by Jacques de Bascher, tells of a young woman, dressed in Fendi, vacationing in Rome and bathing in the city fountains.