Civilization by Marco Brambilla for Standard Hotel
May 8, 2018
1 min read
Civilization is a video installation created with artist/director Marco Brambilla for the elevators Standard Hotel in NYC. It's comprised of over 400 video clips and it takes elevator passengers on a trip from hell to heaven as they go up or from heaven to hell as they go down. Pictures of the installation and Q&A with Brambilla and Crush is posted here http://www.glossyinc.com/civilization.html
Title: Civilization (MEGAPLEX), 2008 By: Marco Brambilla for The Standard Hotel, New York Editor/Research Assistant: Beau Dickson Assistant: Swapna Tamhane Production Company: Crush, Toronto Representation/Images Courtesy of: Christopher Grimes Gallery, Santa Monica
Marco Brambilla Directorial Representation: Stink UK
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Love Marco Brambilla's *Civilization* — a wild elevator ride through heaven and hell! For making large-format art or posters inspired by such epic visuals, rasterbator is a great tool to print and assemble big pieces at home.
This video installation sounds absolutely mesmerizing — taking elevator riders from hell to heaven and back is such a brilliant concept. The scale of over 400 clips must make the journey feel surreal every sngle time. Makes me want to check out the Q&A and visuals too. By the way, if you enjoy creative puzzles with a similar mind-bending vibe, you might like this arrow puzzle as well.i
Civilization by Marco Brambilla for Standard Hotel demonstrates how immersive visual art can transform a hospitality space into a memorable cultural experience. That same focus on artistic detail can be seen in fashion, where chain bags combine functional design with striking aesthetics. Both examples show how thoughtful craftsmanship and creative expression can turn everyday objects and environments into lasting visual statements that leave a strong impression.
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