1st ANNUAL INTERNATIONAL FASHION FILM FESTIVAL
LAUNCHED IN 2008, IS A TRAILBLAZING EVENT THAT HAS BECOME THE EPICENTRE OF AN EXCITING NEW ARTISTIC GENRE: THE FASHION FILM
Was born from the artist’s need to set fashion in motion. Through the magic of cinema, dynamic entrepreneurs are harnessing the viral power of film to communicate brands and sell products.
Takes the form of a film festival, complete with screenings, performances, VIP guests, exhibitions, conferences, parties and coveted prizes.
It premieres each year in Paris before touring some of the world’s leading museums, cultural institutions and events on the fashion and film circuits.
ASVOFF IN NUMBERS
Film Submissions since 2006
Winners in the World
ASVOFF FOUNDER & DIRECTOR
Along with pioneering the advent of fashion blogging via her blog ‘A Shaded View on Fashion’ (ASVOF), celebrated fashion writer Diane Pernet is also credited with spearheading the fashion film genre, providing a new interactive medium through which artists, photographers and designers can collaborate on creative projects.
Along with founding A Shaded View On Fashion Film (ASVOFF) – an international travelling showcase holding competitions for short films within the fashion, style and beauty genres – Pernet has also curated film projects such as CineOpera, a series of films by the composer/director Michael Nyman, in 2010 held at the Corso Como in Milan, NOOVO in Santiago de Compostela in Spain.
Prior to launching ASVOF in 2005, Pernet was a digital fashion reporter for Joyce,Elle France and Vogue Paris. The American, having initially designed for thirteen years under her namesake brand, had relocated to Paris in the end of 1990 landing her first role as a costume designer for the film Golem l'Esprit d'Exile in 1991.
In 2006, Pernet was commissioned by Mark Eley of Eley Kishimoto to make a film for the brand's menswear launch. Along with filming the documentary, Pernet blogged about the entire journey from London to Monte Carlo and the project served as the impetus for launching a fashion film festival. Pernet’s first festival, entitled ‘You Wear it Well’ debuted in Los Angeles at CineSpace in 2006, laying the foundations for the ASVOFF in 2008, with the festival’s first edition launched in September in the Jeu de Paume national museum in Paris and since 2009 it has screened at the Centre Pompidou in Paris. The festival showcases a short film competition, feature films, documentaries, conferences, performances and installations.
Pernet was recognized in 2008 for her pioneering spirit in digital media when she was chosen as one of there influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at the Metropolitan Museum of Art. In 2012 she was the recipient of the distinguished FAD Medal from the Barcelona-based cultural institution devoted to the promotion of design and creativity, FAD (Fostering Arts and Design). Pernet is the recipient of the Felicidad Duce Fashion award in its 13th edition for her extraordinary career as a fashion editor , for pioneering writing about fashion on the internet and becoming a leader of bloggers. Also as being the godmother of the world’s emerging fashion talent as well as her sensitivity to the film genre that combines art, film and fashion photography. In September 2014 Pernet was awarded by the President and Executive board of Asian Couture Federation the Award of Excellence for her outstanding contribution to fashion journalism. Pernet was invited by the School of the Art Institute of Chicago to be their 2015 Legend of Fashion Honoree for her career as a critic, filmmaker and style icon. Pernet was the President of the Forward Fashion Tech Awards by Showroom Prive at Gaite Lyrique, Paris in 2016. Pernet was awarded Female Style Icon by Fashion Net in February 2017 https://www.fashion.net/awards. Pernet was accepted into the BOF 500 in 2013 and 2014. As of September 2015, Diane Pernet has been accepted into the Business of Fashion's 500 Hall of Fame, considered their highest honour reserved for those who have demonstrated sustained achievement over the course of their careers. http://www.businessoffashion.com/community/bof500/hall-of-fame). The multi-talented creative holds a degree in filmmaking and communications from Temple University in America and has also attended both Parsons and FIT. In February 2015 she launched Diane Pernet Paris at Liberty London, a series of 4 perfumes: To Be Honest, Wanted, In Pursuit of Magic and Shaded.